In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.

Columbia Business School’s Digital Business Leadership Programme (DBLP) is an intensive, 6 month, multi-modular, digital business and leadership programme that prepares global executives to innovate new strategies and business models and lead their organizations to thrive in the digital age.

Why Should You Consider This Programme?

  • Develop leadership abilities to lead digital transformation in your respective companies
  • Examine disruptive business models in an immersive module in Silicon Valley, and learn from leading industry practitioners in New York City
  • Access to expert Columbia faculty who are world renowned experts in their fields
  • Flexible structure which minimizes time away from work, over a 6-month Ivy League learning journey
  • Apply your learnings at your workplace through project work, guided by expert faculty
  • Graduate with Columbia Business School alumni benefits, with global networking opportunities

Impact

The DBLP is an exceptional way to:

  • Engage with Columbia Business School’s world class faculty around their latest research and deep experience in digital strategy, innovation, and leadership
  • Increase your network of connections with experienced business people from a wide variety of cultures, nationalities, and backgrounds
  • Understand the latest developments in the digital world and how traditional business models and processes are being transformed as every industry goes digital
  • Combine theory and practice by working on real-world projects relevant to each participant

Programme Structure

  • Digital Strategy
  • The five domains of digital transformation
  • Platforms, coopetition, and multi–sided business models
  • The value proposition roadmap: A customer–centric tool for rapid change
  • Six faces of the (near) future of digital marketing
  • Making digital matter: Channels, analytics, ROI and agile modelling
  • Customer Discovery
  • Lean LaunchPad: How Startups search for business models
  • Innovating through experimentation and minimum viable prototypes
  • Customer networks and the new path to purchase
  • Five core behaviors of customers in the digital world
  • From mass marketing to customer networks
  • Organizational Transformation
  • Corporate entrepreneurship and organizational change
  • Translating the lean startup to enterprise scale innovation
  • Surviving disruption: Six incumbent responses to a disruptive challenger
  • Building data as a strategic asset in your business
  • Leadership and the customer value imperative
  • Note topics are subject to change
  • Project Work
  • Team formation & project definition
  • Customer interviews and project fieldwork following Lean LaunchPad methodology
  • Final project presentations to expert judging panel
  • Company speakers and visits
  • Silicon Valley’s large tech platforms and startup disruptors
  • New York City’s leading media and technology firms, and digital startups

Participant Profile

  • Participants might come from large or medium sized firms who are focused on digital transformation and corporate innovation within existing industries.
  • DBLP will help talented leaders prepare to take on larger digital transformation roles. All the key elements of the DBLP experience – the faculty, the content, peer interactions and application exercises etc. are designed specifically for participants with:
  • A minimum of 10+ years of work experience
  • International exposure is preferred
  • An urgent agenda for digital transformation
  • Confident fluency in written and spoken English

To know more about the programme visit
https://www8.gsb.columbia.edu/execed/program-pages/details/2055/ERUDDBL/special_features