The fashion and luxury industry is facing historic disruption as a result of big data, digitalization, and social media. Success in this industry now requires new strategies and adaptable, innovative leadership. The ELLE International Fashion and Luxury Management Program is designed to provide participants with exclusive insight and a global perspective of the fashion and luxury industry.
The ELLE International Fashion and Luxury Management Programme is the result of an innovative collaboration between ELLE, the world’s number one fashion media brand, MIT Sloan Executive Education, and Universidad Complutense de Madrid (UCM). The programme is designed to provide participants with exclusive insight and a global perspective of the fashion and luxury industry.
During the course of the programme, participants will have the opportunity to network with key leaders of the industry and apply the frameworks they are learning to real business challenges they face in their work. As a result of this deep dive into these strategic areas of focus, participants will leave the programme better prepared to be leaders in the fashion and luxury industry. Participants will engage in hands-on activities and deep, critical thinking around these modules, with the goal of developing a more innovation-driven and strategic mind-set.
The programme will leverage relevant case studies and proven frameworks that have immediate applicability to real business challenges. The frameworks presented include strategies for:
• Creating, capturing and delivering value
• Generating sustainable competitive advantage
• Pricing and funnel management
• Launching global brands
• Understanding consumer behaviour and making effective use of demand data
• Financial decision making
• Increasing supply chain performance and improving operational execution
A programme tutor will be assigned to each participant in order to monitor and assist them during the learning process. Programme tutors will provide each participant with feedback and suggestions upon completion of assignments and projects. Programme tutors will also be responsible for monitoring the Online Campus and answering any questions that may come up during the duration of the programme.
To know more about the programme https://executive.mit.edu/openenrollment/program/elle-international-fashion-and-luxury-management-program/#.WnQexqiWa01