At a time when leadership requires less emphasis on giving orders and more of a focus on building consensus, personal persuasiveness and the ability to negotiate effectively have become critical skills for success.

Drawing on sound psychological research, Persuasion: Influencing Without Authority covers the range of interpersonal and intergroup persuasion challenges, from one-on-one negotiations to driving change in an organization's culture. The focus is on practical skills and immediate application to participants' real-world challenges.

Persuasion vs Negotiation

Are you looking to complement your persuasion skills with expert negotiation skills? In these short videos, the program's faculty director Bob Bontempo explains why persuasion and negotiation are different sets of behaviors but with two complementary skill sets, and a past participant explains his need for both skills in his role.

Date     

Sep 26–28, 2017      $6,250
Dec 13–15, 2017      $6,250
May 1–3, 2018          $6,350
Sep 25–27, 2018      $6,350
Dec 11–13, 2018      $6,350

Location

Columbia University Campus
New York City

"This course offered a collaboration of tier one industry senior leaders working to learn, understand, and apply the principles of persuasion. I leave this course armed with an extensive toolkit to influence in all directions, internally and externally."
– Program Participant J.R. Edwards, National Business Manager at Mars Inc.

Source :https://www8.gsb.columbia.edu/execed/program-pages/details/85/PERS