Writing proficiently with a clear reader-focus is a public measure of your leadership effectiveness. This program employs a unique strategic approach to writing more fluently as a business leader. Learn to apply a reader-focused mindset for planning, drafting, refining and evaluating documents. Develop proficiency as an effective planner of writing strategies that address the needs of your readers, and that capture their attention and commitment.


  • Analyze your readership to ensure that the content and tone are appropriate
  • Spend more time planning and less time rewriting, for increased writing efficiency and reader impact
  • Assess the effectiveness and impact of your emails, letters, briefings, reports and other business documents
  • Gain a clear writing purpose and focus
  • Organize your thoughts logically and comprehensively into relevant ideas and details
  • Apply "fast writing" techniques to create a quick first draft
  • Refine your wording to be more clear, concise, compelling, current and courteous
  • Become a more powerful leader and communicator by applying effective strategic planning and writing tactics for enhanced writing speed and fluency


Executives and business professionals who want to write with greater power and impact to a diverse readership

Course Content

Elements of Effective Writing

  • Components of an effective reader-focused message
  • Clarity of purpose
  • Characteristics and guidelines for effective business writing

Achieving a Reader-Focused Mindset

  •  Who are your readers, what do they know and what do they need
  •  Understanding how they read
  • Appealing to individual reader styles
  • Writing for multiple reader styles

Using Strategic Thinking to Plan Your Writing

  • How poor planning wastes writing time
  • Strategic components of planning that increase writing speed
  • Identifying your overall writer’s purpose
  • Translating your message into a reader’s purpose

Writing Strategies and Tactics

  • Guidelines for writing with impact to diverse readers
  • Best practices for emails, letters, business briefings and reports
  • Top five tactics for creating powerful documents

Overcoming Writer’s Block

  • Key causes of “brain fog”
  • Idea messaging to get started
  • Generating and mapping key ideas before you write
  • Exploring patterns to determine your key message and idea components

Fastwriting the First Draft

  • Freewriting: getting your ideas on paper spontaneously, without self-censorship
  • Freelisting: listing your ideas freely, without organizing logically
  • Evaluating your first draft: what to look for

Refining Your Writing: Preparing the Second Draft

  •  Fine-tuning your key message(s)
  • Applying the 5 C’s: clear, concise, consistent, cohesive, current
  • Appealing to your readers using the Gunning-Fog index
  • Energizing the message with language that calls the reader to action

To know more about the programme visit http://www.sauder.ubc.ca/Programs/Executive_Education/Open_Enrollment_Programs/All_Courses/Power_Writing_for_Business_Leaders

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