This programme will enhance understanding necessary to create and manage fashion and lifestyle brands both products and services. It is a programme, which will address industry trends in lifestyle and fashion products and services and will offer better appreciation of the consumer of buyer behavior in the digital age. 

The goal is to impart concepts relating to value chain of fashion and lifestyle products & services, understand the underpinning of the brands in the mind of consumers, and equip participants with skills to create, execute, and manage fashion and life style products and services in a real time manner to realize the potential of fashion and lifestyle products and services. 

This is not about learning mere concepts but about understanding how to make business decisions relating to creating a fashion or lifestyle brand experience, differences that exist in managing fashion and lifestyle brands products and services and execution of a fashion and lifestyle brand by managing channels – digital, direct, joint ventures or franchise, etc.

The programme is designed for CEOs, entrepreneurs, designers, GMs of operating divisions, brand managers, and sales managers.The skills acquired in the program will enable the participants create, brand, and execute fashion and lifestyle products and services.

Venue : IIMB Campus
Last date for registration: 02 Oct, 17
Start Date : 12 Oct, 17 
End Date : 14 Oct, 17 
Early Bird Discount Date : 21 Sep, 17
(Avail 10% Discount)
Residential Fee(excluding GST) : Rs. 76,000
Residential Early Bird Fee(excluding GST) : Rs. 68,400
Non-Residential Fee(excluding GST) : Rs. 70,000
Non-residential Early Bird Fee(excluding GST) : Rs. 63,000