Taught by both faculty from USC Marshall School of Business and relevant Food Industry "Subject Matter Experts," this innovative programme will enhance the participant's business mind-set while providing key knowledge and the latest strategic tools. Be inspired and learn to inspire.

Using recent industry case studies and interactive group discussions, this programme includes topics varying from leadership development, team building and management, marketing strategy, ethics, power and influence, as well as economic theory. Attendees will complete the programme inspired and equipped to influence and inspire their organizations.

Topics and Sessions

Developing a Strategic Mind-set

  • Understand business models in the context of assumptions, capabilities and resources
  • Differentiate between value creation and value capture
  • Examine how to make strategic choices in an analytical and integrative way


Leadership, Power and Influence

  • Recognize power dynamics and how they influence leadership abilities
  • Understand the consequences of having or lacking power and influence
  • Learn about the mind-sets that effective leaders employ


Strategic Marketing

  • Identify clear value propositions for target market segments
  • Gain insights into successful strategic marketing
  • Create a customer-driven marketing strategy


The Dynamic Landscape of Food Retailing

  • Understand the historical perspective of the food retailing industry
  • Hear a snapshot of where the industry is now and where it is going
  • Social Networking and its Benefit to the Food Industry
  • Recognize the benefits and challenges of organizational networks
  • Identify key networks within your organization
  • Understand the dramatic changes taking place in traditional marketing techniques


Developing Lifetime Customer Value

  • Understand loyalty marketing and how to truly engage your customer
  • Discuss the impact of customer service
  • Learn effective tactics for developing lifelong customers
  • Management Priorities, Globalization, and the Future of the Food Industry
  • Learn the effects of globalization, management priorities, technology and leadership in the food industry
  • Understand methods on how to make the concepts practical


Who Should Attend

The programme is geared to food industry high potentials managers, directors, and executives seeking to grow and strengthen their leadership and strategic thinking skills.

  • Date : March 12, 2018 - March 15, 2018
  • Time : 8:00 am - 5:00 pm
  • Cost : $3995
  • Location : Los Angeles, CA


To know more about the course visit :
https://www.marshall.usc.edu/programs/executive-education-programs/upcoming-programs/food-industry-executive-program