As Country Director For Taiwan, Columbia Sportswear Co , Hossam Awad Works Across Columbia’s Development, Manufacturing, And Supply Chain Functions To Commercialize And Produce Many Of The Company’s Products. Hossam Provides Insight into his experience at Michigan Ross Positive Leadership Programme

Why did you enrol in the Positive Leadership Programme?

I had recently taken the role of country director for Taiwan, and I wanted to sharpen my skills for the new position. I have long been a believer in the concepts behind positive leadership, and the Michigan program really fits with my company’s leadership philosophy to create sustainable performance in others.

What was the Michigan Ross experience like?

The faculty brought both cutting-edge academic theory and practical perspective to the classroom. We went through a step-by-step process to identify goals and then translate our vision into an actionable plan to realize them. The programme helped me gain a new understanding of how leaders effectively engage people and drive success. Exploring common issues and challenges with the other students were also very helpful. I learned as much from them as I did from the faculty.

What have you gained from the programme?

I feel like a magician with a bag of new tricks. I’ve used the tools I gained over the past year and a half throughout the organization, and during this time, we have realized significant performance improvements. This has been due to several factors, and the tools have been a big part of it.