Advanced Marketing Strategy deals with the challenges that executives face today and helps them to develop a meaningful understanding of markets, customers and prospects, and to use this knowledge to develop and deliver superior offerings in order to capture value.
With this in mind, the principal objectives of this program are:
- To provide a solid, down-to-earth and updated perspective to strategic marketing thinking.
- To explore some of the newest frameworks and approaches to solve the crucial marketing and commercial problems that firms are facing today.
- To provide executives some of the latest tools to articulate meaningful value propositions for customers.
- To develop analytical skills to formulate actionable marketing plans across industries.