A 5 day program
InDIGITAL is a program that meets the needs of today?s companies forced to change their sales and communication strategies. We are offered a variety of new opportunities for those who have the skills and know-how to fully take advantage of them. The program vision is both strategic and practical, working through the theory to help participants grow as professionals. It adds value to companies and achieves objective, quantifiable results.
The innovative methodology used by inDIGITAL offers 360? marketing training and is a forum for reflecting on and pooling initiatives in a high added-value network. The program aims to turn participants into well-rounded managers with an in-depth knowledge of the digital eco-system: professionals who have mastered the new settings, tools and channels and are capable of drawing up and leading successful strategies for The Digital Age. Detailed objectives are:
- To provide value to participants? companies in a digital setting.
- To acquire strategic and tactical knowledge in a digital setting linked to marketing, sales and communication.
- To successfully lead teams in partially or wholly digitalised marketing and/or sales fields.
- To manage digital suppliers in an optimal fashion, selecting and controlling them more efficiently.
- To ensure participants can draw up a digital marketing plan for their companies.